Monetizing Facebook

In this set ion you are going to discover who Facebook makes money.

Firstly Facemash (the predecessor of Facebook) was made for fun. It was not made as a profitable business. The same goes to "thefacebook". So for many years Facebook didn't make money. It changed gradually over the last 8 years. In about 2006-7 it started to make some profit. Facebook developed even further and now it is valued $100 billion (not official values).  Its main income of money is from the small adverts that are usually located on the right of the webpage. This is because Facebook is super popular, so it attracts a lot of companies which want their advertisements on the popular website. The Facebook users on average spend more time on the website than the users of others website. Another advantage is that Facebook knows all its users very well, unlike for example Google. Facebook also uses a great strategy on ads. They are more powerful. I think this because the social ads are already "tested" by tour friends and you become more interested in what your friends like or are interested. It can filter which ads are relevant for each person. Because as people should log on the Facebook they are obliged to share their interests and information about them. That makes Facebook know nearly everything about their users.  Facebook also uses social ads. They are more powerful. This is because the social ads are already "tested" by tour friends and you become more interested in what your friends like or are interested.




For further reading please visit this link with an article about how Facebook makes money: http://www.bbc.co.uk/news/business-15962476


Visit this link to find out about Facebook's valuation based on a private sales of stock and a diagram of their private sales over 7 years:http://venturebeat.com/2011/09/27/facebook-valuation-sharespost/

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